Animation & Visual Development

Traditional Craft & Character Design by Leonardo Rodríguez

"In an era of hyper-realistic digital noise, I choose the tactile weight of tradition. Authentic watercolor, organic textures, and human gesture — creating unique visual worlds for animation that hold time, craft, and soul."

1. Background Art & Environments

Specialized in traditional watercolor backgrounds and visual storytelling for animated features, TV specials, and international commercials.

Pocoyo's Christmas Carol (Special)

• Role: Watercolor Background Artist | Production: Zinkia Entertainment

• Featured sequence: Watercolor aesthetic section from min 4:25 to 7:17.

Ralph Lauren Gang

• Role: Watercolor Backgrounds | Production: Dancing Diablo (NY)

• Location: New York, NY / Caracas, Venezuela | Creative Director: Beatriz Ramos

Ralph Lauren Gang – Autumn Village establishing shot (Traditional watercolor on paper)

Ralph Lauren Gang – Pencil layout sketch

Ralph Lauren Gang – Bus Stop scene (Traditional watercolor on paper)

Ralph Lauren Gang – Autumn forest and falling leaves scene (Traditional watercolor on paper)

Bronx Zoo - "Go Wild" Campaign

• Role: Art Direction, Storyboard & Character Design | Agency: Deutsch NY / Dancing Diablo

• Production Company: Dancing Diablo (New York / Caracas) | Creative Director: Beatriz Ramos

• Campaign Spots: Sea Lion Homecoming, Sea Lion Astor Court, Play Week, Grandparent's Week, Boo at the Zoo, and Holiday Lights.

Bronx Zoo – "Go Wild" campaign concept art (Traditional watercolor on paper)

Bronx Zoo – Perspective layout sketch